I am addicted to Tasty videos – those beautiful, short food videos that pop up on your social media feeds. BuzzFeed, the media empire based in New York, has figured it out. After generations of watching famous chefs, Emeril, Julia Child, Rachael Ray, and Paul Deen cook elaborate meals on television shows, BuzzFeed re-invented the dish. These one minute videos, in which an overhead shot shows two hands making magical creations of food, have created an entirely new genre.
Dayna Evans of NYMag.com said it best: “They tap into the pleasure center of my brain with their mesmerizing simplicity, lack of fussiness, and quick pace. They make cooking seem painless, sedative. In a sea of free-flowing content hitting my already-scattered brain (often without my asking), Tasty videos act as calming one-minute meditations.”
Tasty Probate and Trust
I have been practicing law for over 22 years and have been fortunate to build The Probate Pro into the largest law firm in Michigan practicing exclusively in probate and trust related services. However, The Probate Pro’s growth is nothing like Tasty! It is barely a year old and has racked up over 42 billion views across major social media networks.
So, it got me thinking. As a probate and trust attorney, can we make the interactions with clients be as enjoyable as Tasty videos? Can The Probate Pro prepare Tasty probate and trust meals with mesmerizing simplicity and a lack of fussiness? Yes (just maybe not as scrumptious).
Emeril spent years on television preparing scrumptious meals in 30 minutes. That same meal is just as interesting to watch when presented in one minute. Similarly, probate and trust lawyers have been boring and confusing clients for generations with presentations that are generally long and confusing.
Tasty Probate and Trust
The Probate Pro strives to WOW its clients, referrers, and competition by Thinking Creatively. From this day forward, The Probate Pro will present probate and trust issues like “calming one-minute meditations.”
We will be as creative with our presentations on wills, trusts, estate plans, and probate administration as Tasty is with making a cheese-stuffed pizza pretzel or mini oreo cheesecakes.
Ready for something tasty? Call The Probate Pro for your next meal.